About
Thoughts thinkered without blinkers, and images patched in from the Web 2.0 world out here. A bloggity thingie by Mary Shields.
Thank You JennFomation!
I learned a lot about interactive copywriting tonight—thanks for bringing the awesome, via Media Bistro.
SPOILER ALERT: For those of you who like to watch a video and have their own impression of things, please stop reading right here and watch the video, then check back in with me.
Are we good now? Okay, as I was saying: If you knew me, you’d know I was a bit worried that this pretty little sheep was not really enjoying itself while shooting this vid, hanging ten and all that. But. I was charmed.
I have to hand it to this company—Finisterre—for the way they’ve cleverly wrapped this video up, sweetly championing a brand you’ve likely never even heard of. Fine example of social media at its best. You don’t even surf, so you never would have found them via a Google search (why would you search surf-wear? okay maybe via merino wool, but nah, it’s not on Google’s first page). So now you’ve heard about them: Finisterre. UK. How about some waxed cotton skivvies?
I think Gordon’s Gin should take note here … or any other spirits/liquor company with social media smarts. Hire this Communications Dept at the University of Quebec (Montreal) to do a social media video destined for virality. Donate money to the department for a scholarship fund as an honorarium payment to these kids’ incredible energy, enthusiasm, and agreement. Because it took all of them getting onto the same page in a very short amount of time to create something so….spirited! That’s the only word for it.
This link deserves to go viral!
I got this link from my co-worker, Darcy. It’s from her friend Daryl Lang’s website. He made a flow chart of which social media channel to post to, when. It’s (at the very least) snicker-rrific!
We interrupt this regularly scheduled posting to showcase a live page on marthastewart.com which features my copy (which also happens to be the featured headline in this month’s advertisement bind-in in MSLiving and Everyday Food). And hey, maybe you’ll even get an idea for a Mother’s Day gift or activity from this post!
It’s not about selling you on something. It’s about bringing something useful into everyday life, for busy people all around the globe. And whaddyaknow? A brand’s name is attached to that convenience. Hmmmmm. It brings together so many things one strives for in relation to brand-building. Most notably, emotional, feel-good association.
Response to @rikin311 re: Apple Buying Tumblr
I posted a comment to Rikin’s post about Apple buying Tumblr. See it here. Okay. So I was slow. He originally posted this in August. But still.
