By way of a Stanford University Study. “I think we’re in the midst of a literacy revolution the likes of which we haven’t seen since Greek civilization,” says Andrea Lunsfod, professor of writing and rhetoric. For Lunsford, technology isn’t killing our ability to write. It’s reviving it—and pushing our literacy in bold new directions.

And the new generations of writers are writing for their (Social Media) audience, it would seem. “What today’s young people know is that knowing who you’re writing for and why you’re writing might be the most crucial factor of all.” What copywriters have been doing for years. Amen.