I think Gordon’s Gin should take note here … or any other spirits/liquor company with social media smarts. Hire this Communications Dept at the University of Quebec (Montreal) to do a social media video destined for virality. Donate money to the department for a scholarship fund as an honorarium payment to these kids’ incredible energy, enthusiasm, and agreement. Because it took all of them getting onto the same page in a very short amount of time to create something so….spirited! That’s the only word for it.