fourth-of-five

The elegant rebranding manifesto for JCPenney. Change agents:...

Wed, 01 Feb 2012 15:39:16 -0500

The elegant rebranding manifesto for JCPenney.

Change agents: Ron Johnson, Michael Francis.

If you don’t know the name(s), Google Ron. Think Target. And Apple stores.

Doing nothing less than ushering in a new concept for the department store.

"Occupy George" aka The Dollar Bill

Wed, 19 Oct 2011 11:59:03 -0400

"Occupy George" aka The Dollar Bill

Photo

Sun, 04 Sep 2011 13:45:58 -0400

Photo

Mon, 16 May 2011 03:38:04 -0400

TIPS on HOW TO ARGUE WITH RADIATION PR PEOPLE From waaaay down...

Wed, 16 Mar 2011 18:32:45 -0400

TIPS on HOW TO ARGUE WITH RADIATION PR PEOPLE

From waaaay down the bottom of the page at http://www.idealist.ws/index.php

Photo

Sun, 13 Mar 2011 00:23:15 -0500

Got data? Use Many Eyes to visualize it.

Sun, 14 Nov 2010 12:23:00 -0500

Got data? Use Many Eyes to visualize it.:

Data Visualization is exploding. With the rise of the internet and the deluge of free data, this is going to be growth area over the next ten years. DataViz. Putting info into context. A new medium with the means to shape and influence, not just journalism and news, but, pretty much, everything.

The Beauty of Data Visualization

Sat, 13 Nov 2010 17:51:00 -0500

The Beauty of Data Visualization:

David McCandless speaks at TED about a current fascination of mine, the new storytelling that is emerging through data vizualization.

Thank You JennFomation!

Wed, 29 Sep 2010 22:54:59 -0400

I learned a lot about interactive copywriting tonight—thanks for bringing the awesome, via Media Bistro.

This link deserves to go viral!

Wed, 29 Sep 2010 15:27:00 -0400

I got this link from my co-worker, Darcy. It’s from her friend Daryl Lang’s website. He made a flow chart of which social media channel to post to, when. It’s (at the very least) snicker-rrific!

SPOILER ALERT: For those of you who like to watch a video and...

Tue, 04 May 2010 23:44:00 -0400

SPOILER ALERT: For those of you who like to watch a video and have their own impression of things, please stop reading right here and watch the video, then check back in with me.

Are we good now? Okay, as I was saying: If you knew me, you’d know I was a bit worried that this pretty little sheep was not really enjoying itself while shooting this vid, hanging ten and all that. But. I was charmed.

I have to hand it to this company—Finisterre—for the way they’ve cleverly wrapped this video up, sweetly championing a brand you’ve likely never even heard of. Fine example of social media at its best. You don’t even surf, so you never would have found them via a Google search (why would you search surf-wear? okay maybe via merino wool, but nah, it’s not on Google’s first page). So now you’ve heard about them: Finisterre. UK. How about some waxed cotton skivvies?

We interrupt this regularly scheduled posting to showcase a live...

Tue, 04 May 2010 19:01:00 -0400

We interrupt this regularly scheduled posting to showcase a live page on marthastewart.com which features my copy (which also happens to be the featured headline in this month’s advertisement bind-in in MSLiving and Everyday Food). And hey, maybe you’ll even get an idea for a Mother’s Day gift or activity from this post!

My work...in a Slide Share series

Tue, 04 May 2010 00:53:14 -0400

My work...in a Slide Share series

The Future of Advertising and Promos: It's All About Mobile Apps

Sun, 24 Jan 2010 17:00:19 -0500

The Future of Advertising and Promos: It's All About Mobile Apps:

It’s not about selling you on something. It’s about bringing something useful into everyday life, for busy people all around the globe. And whaddyaknow? A brand’s name is attached to that convenience. Hmmmmm. It brings together so many things one strives for in relation to brand-building. Most notably, emotional, feel-good association.

I think Gordon’s Gin should take note here … or any...

Sat, 17 Oct 2009 18:10:35 -0400

I think Gordon’s Gin should take note here … or any other spirits/liquor company with social media smarts. Hire this Communications Dept at the University of Quebec (Montreal) to do a social media video destined for virality. Donate money to the department for a scholarship fund as an honorarium payment to these kids’ incredible energy, enthusiasm, and agreement. Because it took all of them getting onto the same page in a very short amount of time to create something so….spirited! That’s the only word for it.

Response to @rikin311 re: Apple Buying Tumblr

Sun, 04 Oct 2009 13:29:53 -0400

I posted a comment to Rikin’s post about Apple buying Tumblr. See it here. Okay. So I was slow. He originally posted this in August. But still.

Now here's an inventive use of Social Media

Sun, 04 Oct 2009 11:18:08 -0400

Now here's an inventive use of Social Media:

Rick Bakas is the Director of Social Media for St. Supéry winery in Napa. There are so many things to like about what he’s doing and how it intermingles seamlessly with PR and Promotions. I’d say this is a rather exemplary way to use social media to generate buzz and sales and audience and brand recognition. To wit:

1) In October, he’s taking the winery tasting room experience on the road for the wine industry’s first ever Tweetup Tour.

2) All are welcome, and there is no charge to attend, but aside from that, they’ll have special guests, including their wine maker and chef appearing via U-Stream.

3) If people don’t make it to the live Tweet-ups, they can follow along on St.Supery’s custom TasteLive page or with Twitter using the #stsupery hash tag.

4) In an effort to get online followers to taste along, the winery has created “taste packs,” 4-packs of wine sold at a discounted price.

Signing up for tickets!

petervidani made a new tumblr theme. Loving! Demo »...

Mon, 28 Sep 2009 16:32:56 -0400

petervidani made a new tumblr theme. Loving!

Demo » (Install)

See Some of My Work

Sun, 27 Sep 2009 17:28:00 -0400

See Some of My Work:

A few shots from my art directing days.

Well, I was meaning to post this to a new Tumblr blog that...

Thu, 24 Sep 2009 23:15:00 -0400

Well, I was meaning to post this to a new Tumblr blog that I’m setting up for myself called, seesomeofmywork.tumblr.com but I forgot to choose that and it posted here. It looks nice on the page, so I’m going to leave it. Enjoy a view into my art direction skills, deepened during the course of my last job as Marketing Manager of Sferra Fine Linens.